Hi! I'm Soomin – a New York-based
Graphic Designer who brings brands to life.


AllHospitalityReal EstateLifestyle & CulturePrint & Packaging    
Moncayo Puerto Rico
BRAND IDENTITY
The Spiral
BRAND DEVELOPMENT
Paso Robles Inn
BRAND IDENTITY
Jōji & Jōji Box
VISUAL IDENTITY
Whenever Possible
PROMOTIONAL / CAMPAIGN DESIGN
Muir Halifax
BRAND IDENTITY
Morgan North
BRAND DEVELOPMENT
La Pecora Bianca
BRAND IDENTITY
JACX&CO
BRAND IDENTITY
Twenty Nine Press
PUBLICATION DESIGN
The Harper
BRAND IDENTITY
The Harvey House
BRAND IDENTITY
Edo Worldwide
VISUAL IDENTITY
The Inn at Stonecliffe
BRAND IDENTITY
Talea Beer Co. Flagship Retail
EXPERIENCE & RETAIL DESIGN


Let’s Work
Together!





© Soomin Cha 2026
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial