Hi! I'm Soomin – a New York-based
Graphic Designer who brings brands to life.


Moncayo Puerto RicoBRAND IDENTITY
The Spiral
BRAND DEVELOPMENT
Paso Robles InnBRAND IDENTITY
Jōji & Jōji BoxVISUAL IDENTITY
Morgan NorthBRAND DEVELOPMENT
MuirBRAND IDENTITY
La Pecora BiancaBRAND IDENTITY
The HarperBRAND IDENTITY
JACX&COBRAND IDENTITY
Partners Coffee Roasters Holiday BlendPACKAGING DESIGN
Twenty Nine PressPUBLICATION DESIGN
Harvey HouseBRAND IDENTITY
Edo WorldwideVISUAL IDENTITY
The Inn at StonecliffeBRAND IDENTITY
Talea Beer Co. Flagship RetailEXPERIENCE & RETAIL DESIGN


Let’s Work
Together!





© Soomin Cha 2025
WHAT I DOBrand Identity · Creative Direction
Illustration · Web & Digital · Social
Motion · Print · Editorial